It’s Monday. Monday’s are tweak days. This morning was spent reviewing a letter that was sent out with mild success (<10% interest generated), a survey (survey works, delivery method does not), and follow up calls for a specific campaign (not being done in a timely manner). All three of these items have been in use for at least 21 work days and have not generated the returns that I thought they would – so they are getting tweaked.
The goal for today was 100 points, tweaking a few marketing pieces, collecting all outstanding documents and generating more lender interest. Well I did most of what I set out to do – 132 points, tweaked two things, and sent out info. Oh and hung out with two amazing friends and some other randoms – you know who you are.
Tomorrow is a new day. I’m looking forward to it.